1stbase is very easy to use and even comes with built-in tutorials. Even so, there are times where you want to sit down and digest a "how-to" or some general advice on how to optimise your content.
Don't forget to transform the content here into something you find convenient, whether it is a PDF, app or just reading it on the website!
Getting started with 1stbase is easy!
1stbase is super easy-to-use online marketing software. Making content updates is incredibly simple and you only need to update once to publish to all of your 1stbase products, such as your website, facebook page tab, smart phone app, PDF brochures, and much more.
1stbase uses a new and intuitive way of quickly visualising and navigation all your content. Just click on the thing you want to change, see it zoom into that item, and edit away!
The first thing presented to you after logging into 1stbase is the content section. Here is where you create and change your marketing content. Click on a section and start typing, it's that easy! Of course, creating and deleting a section is also as easy as 1-2-3. Best of all, 1stbase will take care of how your content is presented; you're a small business owner, not a designer or developer.
The buzz section let's you create and manage 'buzz' around your brand and content. Buzz supports your main content by getting people to read, talk, tweet and blog about it. Your news, blog, special offers - or really anything that you like - will keep your more static content fresh and will keep people coming back. Of course you can broadcast any buzz item that you create to any of the social media without ever leaving 1stbase.
The settings section lets you tweak how 1stbase and your content behaves. Got a new e-mail address? Change it here and it will be updated across all your content. Same thing with phone numbers, brand name, social media details, etc. You can even choose which sections of your content should feature prominently on your facebook page and your smartphone app's home screen. All from the one interface, no coding or designing required.
The publish section let's you review, undo and/or publish the changes you made. Hitting that one 'publish' button will immediately see 1stbase beavering away behind the scenes to push out your new content, buzz and settings to all platforms and social media. It really is that simple and powerful!
Your content's call-to-action is the single most important aspect of your content.
Your call-to-action can be summed up as "the-thing-that-you-want-the-reader-to-do". It's your content's reason for existing! Getting it right helps your readers to quickly and efficiently take the action you want them to by funneling them into the area of your content where they can take that action.
Whether it's "buy now", "contact us", "book an appointment", "browse our products" or "visit us now", the call-to-action area is the part of your content where you want your reader to end up after reading your other content. It's the area where the action happens. All your content supports this one thing that you want your readers to do.
Your 1stbase products are smart; parts of the content hierarchy that are not part of the designated call-to-action area will be laced with your call-to-action message, in order to draw readers to your call-to-action content.
Conversely, if a reader is already reading your call-to-action content, 1stbase will attempt to keep the reader there by only suggesting related content (such as in the 'you may also be interested in' box) that keeps the user in the call-to-action area.
Finally, if you buzz generator content features 'deal clincher' material (such as testimonials or specials), 1stbase will optionally show these in the call-to-action as well, further helping your reader rationalise their intention to take action.
Get your message across effectively by creating great content.
Creating a new item with content is as simple as 1-2-3... 4-5-6;
1. In the sub items tab, click 'add new sub item under ...'. A pop-up dialog will open.
2. In the pop-up dialog, give your new item a name. Make the item's name a short as possible. Single words are good, such as 'about', 'services', 'products', and so forth.NOTE: The item name is used in a number of places, particularly in anything to do with navigation such as menus, breadcrumbs and the navigation pane in 1stbase.
3. Then enter a permalink* (this a permanent link!), or leave it blank to let 1stbase generate a suitable one.NOTE: If you are viewing a website, the permalink is the bit at the end of the URL in your browser's address bar, e.g. http://www.yourdomain.com/new-item-permalink
4. Click submit and your new item will be added under its parent item, you can navigate to it by clicking on it in the navigation tree.
5. In the text tab of the new item, create a H1 heading that is succinct and hits the keywords that your content will be about. If you do not specify a H1 heading, the item name will be automatically used.NOTE: H1 headings are treated in a special way by most search engines and are especially scrutinized when a search engine is trying to figure out what the content is about, so make it count!
6. Write a very short first paragraph. This paragraph should give your users an overview ('teaser') about the rest of your content.NOTE: The 1st paragraph is an important paragraph used in a number of places to draw people to your content, so keep it very short (preferably no longer than 100 characters).
7. Write the rest of your content but keep it short, to the point and focused on a handful of keywords that are relevant to your item.
*Permalinks are permanent. While you may change the title of an item afterwards, the permalink will remain forever until you delete the content. This is to ensure websites and search engines can always find your content in the future. Search engines, just like humans, like short, but descriptive permalinks.
If you need to go deeper into different facets (for example 'apples') of the subject you're writing about (for example 'fruit'), create a new sub-item again under this item. Set that new item's 'featured by parent in full hint' in the custom section to have it display its contents in the current item. This way you can create long texts that are neatly broken up in chunks that are better digestible for search engines.
1stbase is all about making your content as effective as possible to get your message across. And while 1stbase is clever and does most of the heavy lifting for you, it's still up to you to write the content that your readers (and search engines) will love.
Here are a few simple dos and don'ts when writing your content.
Keep your content fresh with news, testimonials, special offers, blogs, social media and more.
1stbase guides you through creating a new post that will be published on your 1stbase products (website, web app, etc.). Your posts can optionally be broadcasted to your social media accounts as well.
Once you've created your post, you may want to share it with the world via social media.
Launching the broadcast wizard, in order to schedule a post for broadcast to social media, can be accomplished in one of two ways;
Upon launching the broadcast wizard the broadcast wizard will take you through each of the social media that you have registered with 1stbase and will ask you to modify the contents of the post to best suit the social medium and your intentions for posting the content in the first place.
Sharing your post through one or more social media can be a good idea if you think that;
Taking the above into consideration, the broadcast wizard will, for each social medium, ask you to specify what it is exactly that you wish the reader to do (for example 'display a Facebook adaptation' or 'invite the Facebook reader to read the full post'), so that 1stbase can take into account the most important goal for your broadcast. Or you may decide that the content is not suitable for a particular social medium's audience at all.
The reason that 1stbase asks you modify the content and pick what you wish to achieve by posting the content is twofold. Firstly, all social media have different audiences. Posting a funny story or special offer via LinkedIn is not effective use of this network. It is, however, perfectly acceptable on Facebook. Sometimes you'd want to change the tone and/or wording of the content slightly to better fit an audience.
Secondly, different social media allow for different richness of content. Chances are that your content doesn't fit in a 140 tweet (though 1stbase does its best to come up with a good starting point for you!), while some social media don't allow for multiple photos, and some don't allow for photos and links combined, etc. By letting 1stbase know what the goal is of your post, it can try to work around the limitations that each social medium poses in such a way that your goal is achieved.
Once you're done creating the posts for each social medium, your posts will be scheduled for broadcast as soon as you hit the 'publish' button.
Everything in 1stbase centers around SEO.
SEO. Three letters that are the cause of much confusion. SEO stands for 'Search Engine Optimisation'. SEO is the practice of making your content stand out when the popular search engines such as Google and Bing look at your content and assign it a ranking. This ranking in turn determines how your content stands out when people search for a keyword or sentence.
Contrary to what people think, SEO is not very hard if you just apply some common sense. See, the companies behind the search engines - the Googles and Microsofts of the world - aren't out to get you or make your life miserable. On the contrary - their aim is to see that their users find what they want with the least amount of fuss. In essence, the search engines try to mimic humans and human interests as much as possible as they are effectively agents that act on behalf of the user.
So how does this wisdom help us, the content creators? It simply means that you need to put yourself in the shoes of one of your readers! Take your 1stbase website product for example. Is it immediately clear what your brand or product is about at first glance? Is the H1 title in your 'home' section reflective of what the reader can expect if he or she decides to browse your content? Are your keywords in there? Is it maybe too long? (no one likes long titles!)
Us content creators often have the tendency to try and 'tell it all' straight of the bat. Don't! Resist the temptation to overload your readers. Keep your main content short and to the point. If you need to delve into something deeper, don't do it here! Instead create a new sub item.
Pique you readers' interests and give them little teasers of the sub-items (which may be automatically followed by a a 'read more' or 'learn more' link, depending on the medium that your content is rendered on) of the sub-item content. The teaser text that is displayed, is the first paragraph of the content that the teaser links to. You'll want to make it as salient and enticing possible, giving the reader an overview of what the full content is about. If you're familiar with SMS/texting, pretend you're writing a text. Or if you're a Twitter aficionado, pretend your writing a tweet. All subsequent paragraphs flow from there.
Keep doing this throughout your content (content with teasers, that link to content with teasers, that link to content with teasers, etc.) and you'll find that, as a reader, you can very quickly find what you're after. This will be reflected in how search engines perceive your content as well. Because you have now kept yourself from droning on and overloading the reader, it is much easier for people and machines to figure out what your content at that level is about.
1stbase comes with an 'SEO' feature to see who/what you are currently competing with for each important page of your content. Not only is this informative, more importantly, it will allow you to subtly change your content to rank differently for alternative keywords, or to improve your ranking.
If you find you are competing on a keyword with a lot of competitors that is a good sign! It means your content is on-topic and salient. If you are trying to decide between different keywords, you can see if you are able to compete better on a more 'niche' keyword; you can see how much competition you have (looking at the amount of results).
For example; Let's say our business is creating and selling cat videos (our technical director here at kiss* digital media has a bit of an unhealthy obsession with cats - we're keeping an eye on it...).
At the time of writing this, 'cats' yields about 376,000,000 results; it's a crowded market for this keyword. Even worse, 'cat videos' is about 396,000,000 results! (e.g. more than just the single 'cat' keyword by itself!)
However, 'kittens' yields about 57,800,000 results. If it is possible to use this keyword for our business instead, then we only compete with 57,800,000 results. Now it is much easier (~650% easier in fact!) to rank higher for 'kittens' vs 'cats'. Even better, 'kitten videos' yields only 38,400,000 results. In short, there is much, much less competition for these two keywords. We could therefore contemplate to optimise our content for 'kittens' and 'kitten videos' as well, in addition to 'cat videos'.
To to optimise our content for 'kittens' and 'kitten videos' as well, create a new page dedicated to 'kitten videos'. This is because it is better to give each group of keywords (e.g. 'kitten videos' and 'cat videos') its own piece of content, rather than to mix content about 'cat videos' and 'kitten videos' in one piece.
If you would mix your content, search engines will get "confused" as you would be - in their 'eyes' - diluting the content of that page. Your one piece of content would then be 50% about 'cat videos' and 50% about 'kittens videos' and therefore rank less well for either keyword. That's because that content would not totally be about 'cat videos' nor totally about 'kitten videos').
In short, granularisation of your content is key; give each subject its own sub item. Keeping content short and punchy is also important; it leaves less room for misinterpretation by the search engines (and humans!) on what exactly that piece of content is about. Say what you need to say in as short as possible phrasing, using the keywords.If you need to delve into things further, create sub-items.
Use common sense; there's no need to go crazy with granularising your content, but if you feel something might deserve its own item, because its subject is distinctly about something specific, or you feel you may want to elaborate on an aspect later, then it is probably a good idea.
In short, have a look at which groups of keywords are there 'for the taking' and which keywords are harder to compete on. You can use this information later on to make decisions on how to optimise your content further.
On the other hand, you don't want to dilute the total message of your site with unrelated (or vaguely related) keywords; 'cat videos' and 'kitten videos' are very closely related, but 'animal pictures' is starting to get us off-track from what our business is really about. It's a fine balance, but some common sense is usually all you need to guide you.
The 'Google Trends' website may also help you to figure out how the popularity of two or more keywords compare (going by the numbers, it appears our technical director should probably relocate from Australia to Pakistan to be with his fellow cat crazies...). From the 'Interest over time metric' you can calculate whether the lower popularity (according to the metric - hover over the graph to see some numbers) of a keyword is 'worth' investing in, by creating content for it, if not much content is available for it yet (which we can tell by simply doing a search for it and see how many results are returned). We're now getting into the realm of hardcore number crunching, but just using a little bit of common sense will get you most of the way there already without too much effort.
Registering and using a domain name (such as www.yourdomain.com) is an important part of launching and going "live" with your new 1stbase website.
There are many domain registrars available to register your new domain (ex. Crazy Domains, GoDaddy, Google Domains, Register.com). All domain registrars use different terminology and processes to edit DNS (Domain Name System) Records. Please refer to your domain registrar's support section for more detailed instructions on how to make the following DNS changes.
The following changes are required to face your registered domain to your 1stbase website.
Get more out of 1stbase.
Rendering hints allow you to influence how your content looks and behaves on different media and platforms.
The items you can select - and sometimes edit - in the custom tab in the content section, are what we at 1stbase call 'rendering hints'. Think of them as serving suggestions. When a 1stbase product (for example the website product, the mobile app product, or the PDF document product) tries to show your content (and navigation) to the user, it will take into account these rendering hints when it decides how your content should look.
The important thing to remember that all of the rendering hints are just friendly suggestions. If 1stbase could speak English, it would say; "If you're able and it is convenient, could you please show the content, this way?". As such, they are not compulsory for the the products to respond to, and indeed, some products will completely ignore rendering hints and their associated custom data. Most often this is the case because a 1stbase product simply doesn't have the capability to do much with the rendering hint (or the associated custom data).
For example, a clickable LinkedIn badge or Facebook "Like" button is very useful on a website. But, for obvious reasons, your customers will have a hard time 'clicking' it on a printed PDF document. That's why the LinkedIn badge or Facebook "Like" button are shown on the website 1stbase product, but not in the PDF 1stbase product. That's also the reason why it's usually not a good idea to explicitly refer to 'custom' content in the text; there is no guarantee the reader will see the custom content that you're talking about!
Rendering hints may or may not have some extra settings or data associated with them, which you may edit. For example, if you have a Google map in your custom content, you can edit the address that it should show. If your custom content has its own icon, you can upload a suitable image, etc.
Some rendering hints will impact the way navigation is shown, or how child (sub item) content is inserted into the parent's content. Again, it the manner in which this happens (if it happens at all!) is highly dependent on the product; a website product may show a navigation menu and teasers of the sub item content, whereas a PDF will have little use for a navigation menu and will put all sub item content it can find on the pages in sequence.
The 'Custom' tab in the content section of 1stbase lets you wield awesome powers, allowing you to transform the way your content looks and behaves across many different platforms and media channels. But with great power, comes great responsibility...
While many custom items in the custom section are... well... custom and possibly unique to your 1stbase suite of products, at least two items are common to everyone's 1stbase suite of products. These two items are named 'featured by parent' and 'featured by parent in full'.
If the names of these items weren't giveaways already, switching one of these on will make sure that the item (for which you switch it on) will signal a product to feature an item more prominently in its parent item.
So, for example, if our item is called 'apples' and we'd have a parent item about 'fruit' and 'featured by parent' is set, then viewing the 'fruit' item will see 'apples' featured more prominently. The extent of what 'more prominently' means will be specific to your unique design, but typically setting 'featured by parent' will result in a teaser of the content under 'apples' , accompanied by an image or icon, as well as an invitation to 'learn more'.
Much in the same way, 'featured by parent in full' shows the full content of the child (sub item) item, all at once, including images. This way, if the product supports it, you can create a long text from multiple sub items.
One of the most asked questions is 'how do I make sure images about apples are shown close to my text about apples?'. The answer is to create a sub item called "apples", and to put all your text and images in there and set it to 'featured by parent in full'.
1stbase is flexible and future proof. If your suite of 1stbase viewers and products have a special requirement, such as custom resource that needs to be stored and/or rendered with your standard 1stbase content (for example pricing, e-commerce information, custom images/editing, URLs, maps, etc.), 1stbase can allow for this on request.
You will be able to add, remove, and edit any such resource from 1stbase' custom section. And, where possible, the custom content will be available to you audience on all media that can make it available.
A secure plug-in model even allows a 3rd party service from elsewhere on the Internet to read and modify the resources in question, including rendering of a user interface from within 1stbase.
Please contact a 1stbase representative to discuss your requirement.