Get your all-inclusive digital presence now.
Don't know what that means?
Imagine something like Wordpress, but instead of updating just your website, you're also automatically updating your app, your Facebook apps, your PDF brochures, your chatbot, email templates, and so much more! All real-time, at the same time. All included.
And the kicker? 1stbase is infinitely quicker and easier to use, and has been tried and tested for 2 years with real people from all ages and technical skills.
We don't nickel-and-dime you. We simply give you the whole thing; a brand new website, apps, brochures and much more.
1stbase's auto-generated products puts your content on 20 different platforms, products and media. From website to brochures and even chat bots!
To be able to show your content on as many media channels and platforms possible, 1stbase provides you with a great number of 'products', each custom designed for you and your brand.
The many 1stbase products, allows your content to exist, be distributed and viewed on virtually any platform or media channel. The latter obviously increases your potential audience immensely; your message is absolutely everywhere people look. Not only does it help with reaching more people in more ways, it also gives your brand a vastly more impressive digital footprint that search engines will pick up on; being everywhere your customers and search engines look, greatly helps with your search engine rankings!
Before 1stbase came along, only big companies were able to spend the time and money to create a presence on these media channels and platforms individually. Now, anyone can afford to be across all the different media channels and platforms, thanks to all the 1stbase products that use your content to create the right experience for your user, regardless of which media channel or platform they come across your content.
Different media channels and platforms tend to highlight different aspects of your content, simply because they tend to cater to different use cases; websites are the go-to way to interact with your brand and offer a rich experience, while apps are typically consulted on-the-go and possibly outside cell-coverage, requiring they work off-line and fast navigation with one hand. Printed documents require good contrast and should be optimised for minimal ink usage, while Facebook page tabs need to integrate nicely with the Facebook ecosystem and interface to provide a seamless experience.
All these different use cases require different products. With 1stbase you cover them all - now and in the future!
The 1stbase products are responsible for making your content look good, no matter what it is, how it is viewed or how it gets interacted with. Your 1stbase products are expertly designed by professionals to adhere to what a user of a particular platform or media channel would expect in terms of looks, navigation and functionality.
Importantly, 1stbase products (for example your website) are not rigid templates where you need to shoe-horn your content into (as is the case with, for example, Wordpress or Drupal templates). 1stbase viewers are much more intelligent and are 'content-driven', meaning that they adapt the look and feel to your content and not the other way around.
Your content is presented in the most effective way for the specific media channel or platform that the reader is viewing your content on. For example, if the reader is viewing your content as a mobile app, all content is available off-line (in case the reader loses coverage) and relevant links are opened in the relevant on-board apps (for example google Maps), while navigation is optimised for one-handed use.
Another example; if you reader is reading your content as a printed PDF, all important links will have been automatically converted into QR Codes, so that following a link is as simple as scanning in the QR Code.
Every media channel or platform will have its unique uses and ways of showing content. The 1stbase viewers make sure your content is always ready for consumption, no matter the media channel or platform your audience chooses to use.
The latter is also why 1stbase is future-proof; when a new medium or platform comes along, all it takes is for us at 1stbase to create a new 1stbase product for your content on the new medium and platform and away you go! Thanks to 1stbase' flexible viewers, putting your content into 1stbase is a smart, long term investment.
Websites are still the first port of call for anyone looking for your brand or business.
With over 50% of incoming traffic now originating from mobile devices, it's more important than ever to present those users with an experience that is suitable (and even capitalises on the unique functionality) for those devices.
Responsive design is a fancy term for websites that 'respond' to the cues that different devices give to websites when they request a page. Thanks to a website being 'responsive' to the needs of those devices, the websites can provide a tailored experience to the specific screen size of the device requesting the web page.
The result is a much better user experience for all your users, allowing better placement of the content that matters (e.g. your call-to-action), as well as avoiding the navigation/zooming/pinching frustrations that 'unresponsive' sites foist upon their users.
Your 1stbase website is fully responsive and adheres to the latest standards to make browsing your content as painless as possible, no matter which device your users use to access it.
In recent years, apps have seen an enormous amount of interest from the public and businesses alike.
Often touted as 'the next big thing', mobile apps allow for new ways to engage with your content.
Apps are optimised for use on-the-go. As such they need to be usable with one hand, be able to show information without too much scrolling, and need to integrate nicely with other apps available on the device (for example the mail client, Google maps and any apps that allow for content sharing apps). Your 1stbase app adheres to all of these requirements.
Additionally, all content in your 1stbase app is available off-line for the user, in the event the mobile device loses network access or cell coverage.
To install your 1stbase app, your users do not have to go through any of the app stores to get your app, nor do you need to create a developer account to submit your app to any app store.
All your 1stbase content is available as multiple PDFs.
At any time, users can convert any section of your content (or the full content) into self-contained PDF documents.
Large sections will be given a table of contents, as well as a cover page.
Important links are automatically converted into QR codes, saving people who wish to follow those links time and hassle.
All your 1stbase content is available as a Flipbook.
At any time, users can convert any section of your content (or the full content) into self-contained Flipbook.
The 1stbase Facebook page tabs allow you to display any section of your content as up to 4 Facebook distinct pages on your brand's Facebook page.
Facebook page tabs are a great way to let your audience engage with your 1stbase content without them ever having to leave Facebook.
1stbase offers your audience a way to consume your content that is friendly to those with a visual impairment.
Automatic text-to-speech audio rendering, combined with large lettering and the removal of distracting non-essential visual embellishments, provides people with a visual impairment (or those that need to keep their eyes focused elsewhere) a means to peruse your content.
QR codes provide a convenient way for your audience to find content on your website, without having to type long URLs.
Your QRCodes are available in the Scalable Vector Graphic (SVG) format, ready for use by you or your graphic designer in point-of-sale displays, signage or other printed materials.
Your unique design and content on a microcomputer from 1982, just because you can!
We created it to drive the point home that 1stbase effortlessly doubles as an on-line C64 app builder, just like 1stbase is simultaneously a website builder, Android/iOS app creator, Facebook app creator, PDF document creator and more.
And the best thing? There is nothing new to learn, nothing new to think about while 1stbase does all this for you; just focus on your content and let 1stbase do the rest!
A professional looking email template that uses your unique design and content is available for you to send branded email.
As with everything in 1stbase, even your email template is enhanced with lead generating functionality; your call-to-action and social media are just a click away for anyone reading your message.
A unique feature of your 1stbase email template is that, aside from the message content, it displays your news headlines in the email. This means that, no matter how old or recent the email is, whenever it is viewed, the news will always be up to date, potentially giving your readers a reason to visit your website if they'd like to know more.
Full 24/7 access to your own artificially intelligent designer (our Automated Design Assistant "ADA") means your 1stbase presence's designs are never out of date and always look consistent with your brand and preferences.
"Can you make it look a bit more modern?", "It's too colourful", "I don't like the red", "Please move the navigation down"; they are all valid ways of expressing aspects of your design brief and helping ADA think in the right direction.
If you are more of a control freak, you can also micro-manage ADA by going through each of her design suggestions and adding or removing them to suit your needs.
Alternatively, you can stimulate ADA's neural net directly by directly sending impulses into the different creative areas of her brain, to quickly nudge her in the right direction.
Rather than browsing yet another collection of templates and grappling with yet another DIY drag & drop interface for yet another platform, service or medium, 1stbase and ADA free you up to let you do what you are good at; running your business, blog, band or Kittens Appreciation Society.
Rock solid hosting, text-to-speech, social media integration. All yours, all included.
The content on your website can be read out loud by a voice in your local accent.
This can be accomplished by either clicking the text-to-speech (headphones) icon in the "transform" section, or by appending "?tts=true" to a url, to trigger text-to-speech automatically as soon as the page is loaded.
1stbase can customise and push out your news to Facebook, Twitter and LinkedIn, as well as RSS.
It even suggest a Tweet for you and shows you which keywords are trending at the moment.
1stbase includes rock-solid, enterprise grade, high availability hosting with Amazon Web Services.
We always make sure your 1stbase presence has the bandwidth and CPU power required to serve your audience.
As opposed typical cheap hosting packages, we don't cram many users into one single server at once and hope for the best!
1stbase's interface is incredibly quick and easy to use, and has been tested and perfected over three years, with real clients and people of all ages and technical skills.
1stbase is feature-rich when you need it, yet tries to get out of your way when you don't, so you can get on with your day; 1stbase was built for the time-poor.
Let's be honest - chances are that designing for 20+ platforms, services and media simultaneously isn't exactly your forte or favorite past-time. Correct?
Instead our Automated Design Assistant (ADA) is your AI designer and knows best how to deal with the many different platforms, services and media. And being an AI, she's much faster than you are; instead of spending hours customizing a template, you are done in minutes!
Need a refresh or have a new logo? Literally tell ADA of any changes you need, and she will make them within seconds. You can preview or publish your new look in near-real-time, and instantly roll out your changes across your entire 1stbase presence.
Want to be part of something special? Visit our Indiegogo campaign and contribute to receive access as soon as July 2016.
If 1stbase is really as mature as we say it is, why would we need your hard earned dollars?
"If you were in Silicon Valley, they'd be throwing millions at you!" is how one of our early supporters over there summed up our situation a while ago.
- "Yeah, nah. This is 'Straya, mate."
We are based in Australia. And while Australia is an absolutely amazing country to live in, if you're not in the business of digging up rocks or flipping houses, funding for tech startups is almost impossibly hard to come by. Let alone funding and appraisal of tech, like 1stbase, that is just that little bit more "out there" and globally disruptive.
Consequently, we have only gotten to this stage by eating the proverbial noodles for 4 years, juggling credit cards and receiving small bits of investment from our friends and family.
The good thing here though, is that Aussies - and particularly small business owners - see right through hype and empty promises. In fact, this no-nonsense attitude has been instrumental in shaping and maturing 1stbase and ADA. Everything is lean, optimised and field tested, because we had to meet the needs and expectations of real clients. "Fake it 'till you make it" simply does not apply here.
Failure to deliver, would have directly meant not eating our delicious nutritious noodles the next month. Trust us - that is a very powerful motivator to build something that works and delivers the goods.
Fast forward to 2016; every small business that joined us over the years is still with us today.
As the saying goes, "necessity is the mother of invention". ADA too is the product of our Australian environment; lack of qualified VCs, manpower, terrible upload speeds and unstable Internet connections.
We endeavoured to replace a real designer with a cloud-based AI, because it was the only way a small team in our situation could put so many users onto 18 different platforms, services and media. She had to work - to us ADA is a necessity.
In a nutshell, 1stbase didn't just come out of nowhere, we just come from a land Down Under. And now now are ready to take on the world!
1stbase is pretty new, different and there is not much out there (yet) to compare it with.
So, here are some answers to questions we get asked frequently. Can't find an answer to your question? Let us know!
We are self funded by necessity. Funding for (and appraisal of) startups, especially if they're globally disruptive like 1stbase, is very hard to come by here in Australia.
However, more so than funds, we really want to get 1stbase out there to as many people as possible. Indiegogo is our perfect audience - people from all walks of life that have something to say, or that tend to support people that are likewise expressive.
We have $0,00 marketing budget and have solely relied on word-of-mouth to attract new customers. More than anything we just want to get the message out there that there is something much more effective, friendly and better out there.
...the answer is probably "yes"!
1stbase's cross-platform capabilities open up an amazing amount of use-cases to make your and your customers' lives so much easier;
No contract or setup costs means that you can use 1stbase even for just shorter projects and switch it off again;
Though it is now definitely changing, a lot of people still focus on their website, which is arguably still the first port of call for many customers. 1stbase being a "meta-CMS", however, doesn't look at your content in terms of a just website. Nothing says a website is or should be the only purpose of your content.
The following are just a few use cases, but the sky really is the limit;
Even though our mobile apps are still a little basic, there is a huge range of different ways they can be deployed already.
The nice thing about apps is that they are off-line accessible, accessible on-the-go with just one hand, integrate with on-board hardware an other apps and put your brand on people's home screens - prime real estate.
And if your content is compelling enough, their instant shareability feature can see an almost viral uptake.
One of our long-time clients uses their app to display exhibitor information and location for expos; the off-line capability of an app is great for venues and large-scale events that often struggle with providing Internet access at scale.
Another client uses the app themselves to collect and submit client information for later use during face-to-face visits.
Uniquely, they exist outside the app stores and can be shared by your users across different platforms at will.
More and more people spend most of their time on Facebook. So much so, leaving the Facebook interface and ecosystem can be a barrier.
Now your customers won't have to leave Facebook, because you can make the same information available through up to 4 Facebook apps.
Email templates are an easy way to make communication with your customers more professional, simply by making sure that everything conforms to your brand's look and feel, including logo, colors, tag line, call-to-action and social media links.
1stbase even reinvigorates something simple as an email template by embedding your live latest news, special offers, testimonials, or whatever you feel like publishing, right in every email, no matter how recent or old that email is!
The latter is one of the important perks of having all your content in one place - it allows 1stbase to be smarter and more innovative with re-using and re-purposing your content. Even in something archaic as an email!
Having your content in an easy-to-follow sequential format is a boon for anyone who wants to digest what you have to say in-depth.
For one of our clients, a software company, the section about the software's functionality doubles as the manual for the product. Their clients love it, and both website and manual are always up-to-date saving our client time and money that they'd rather spend on developing.
The virtual magazine counterpart of the PDF content can be embedded into other people's "old-school" Wordpress, Wix, Squarespace or Weebly sites as an IFRAME (think catalog, brochure or manual).
You're looking at one!
We use our own system for everything we do; we eat our own dog food.
Whether you're looking at the website, app, PDF or Commodore 64 app, all of these were created by 1stbase and styled by ADA.
A very varied non-exhaustive list of (pre-ADA) 1stbase clients include;
...and many more!
We are currently counting 19 platforms, services and media. Most of them well known, some of them less so, but all of them useful.
We currently generate content for;
We are planning plenty more, but enhancing the above take priority.
Currently we support Google Analytics, however we plan on offering our own analytics solution which will give you a much richer (and more user friendly!) view of how people peruse your content across the different platforms.
We are still trialling different partners for our e-commerce strategy. We don't want to reinvent the wheel, but at the same time we want to make it possible for your audience to purchase your product, service or subscription on as many platforms as possible.
We're close to settling on a very promising partner, but we still have some investigating to do to make sure we're making the right decision.
First and foremost, 1stbase is a mature system and fit for purpose. It has been in production - without ADA - for the better of 2 years, used by a number of small and medium enterprises who rely on 1stbase for their daily business.
Second, the characteristics that 1stbase + ADA do have in common with The Grid are much more mature, advanced, efficient and - importantly - stretch over multiple platforms, media and services, rather than just a simple website; what The Grid promised is merely a subset of what 1stbase delivers today.
For example, interactions with the AI, as well as building and seeing the results are performed in near-real-time, rather than having to wait minutes to see the outcome of making a single change.
Rather than having just a few sliders to choose from, with ADA, setting out an artistic direction for your complete digital presence can be accomplished much faster through reading and stimulating her neural nets' brain activity directly. And, if need be, the user can inspect and modify every single one of the 1000s of individual decisions (all listed in plain English) that go into a design.
Third, 1stbase is all about creating plausible experiences around your content on each and every platform, service and medium, rather than trying to reinvent what those experiences should look like. Take 1stbase-generated websites for example; they look like "normal" websites (because 1stbase relies on "normal" frameworks such as Foundation). There is nothing strange or experimental about them. In fact, dare we say that they look remarkably unremarkable. And that is the whole point of 1stbase; creating experiences that feature your content that look and work like they totally belong on the respective platforms, services and media, just without the effort or cost of replication and adaptation.
Finally, it's important to note that the AI design aspect of 1stbase came about in an organic way as a natural extension of the underlying technology which deals with platform-independent rendering of content. Development of an AI was never a primary goal for 1stbase, but rather turned out to be the best solution we could come up with for automating this aspect of multi-platform content creation, distribution and rendering. ADA is not a marketing vehicle or gimmick.
Why limit yourself to a "dinosaur" single-platform (web) service such as Squarespace, Weebly or Wix, where you have to do all the work, get only a limited digital footprint and - worse - have spend lots of money for the privilege?
With 1stbase, expect to spend a lot less time getting yourself set up; there is no need to wade through hundreds of templates and short-list the ones you may want to build your website on. No need to change colours, drag & drop blocks, shoehorn content in pre-determined or fixed-sized fields, or cycle through hundreds of fonts (but you can if you want to!)
Best of all, based on what 1stbase knows about your business, 1stbase will have already generated a likely suitable structure and look for your content which you can quickly build on (or completely ignore - your choice). All independent of your design.
Are you a paediatrician? You're not stuck with kid-unfriendly clinical-looking 'doctor' templates. Keeping the content separate from your design, you can quickly match your niche, preference, brand or slant to your content. We don't make assumptions or have preconceptions of what your design should look like; we're firmly of the opinion that templates just don't work.
Once you are set up in 1stbase, having your content automatically pushed out to every digital platform, service and medium under the Sun, you can expect to have a much bigger reach and digital footprint, something which people and search engines will notice.
And the cost of being on 18+ different platforms, services and media? Roughly the same as what you would spend on just a simple website in Squarespace, Weebly or Wix!
Last, but not least, with 1stbase your content is now future proof; 1stbase will immediately take advantage of The Next Big Thing, when it comes around, no more to pay, nothing new to learn.
If you supported us through our Indiegogo campaign we have a special rate for you to show our appreciation!
Depending on the Indiegogo perk you chose, a number of months worth of hosting may have been be included up front.
After those months are up, as a thank you to our early backers, a special early-backer pre-pay rate applies of 16 USD, 21 AUD, 13 EUR.
TBA. Expect rates comparable with "old" single-purpose services such as Wix, Weebly or Squarespace.
We built the Commodore 64 app purely to make a point; we can bring a meaningful rendition of your content to any platform, past, present, or future. Even if it means squeezing everything into 64KB of memory and rendering it on a 1Mhz CPU.
Your logo, blurb, image gallery, contact info, QR codes for all of it, and even a DTMF tone dialer that dials your number. All brought to you as a .PRG file, Turbo Loader .TAP file, .WAV file for recording to tape, or played straight out of your browser into your C64 as audio.
Every 1stbase presence gets to have its own C64 app, because... why not!
We created it to drive the point home that, effectively, and for all intents and purposes, 1stbase effortlessly doubles as an on-line C64 app builder, just like 1stbase is simultaneously a website builder, Android/iOS app creator, Facebook app creator, PDF document creator and so on and so forth. And the best thing? You wouldn't even know it using 1stbase - just focus on your content and let 1stbase do the rest!
Really, no templates!
Firstly, with 1stbase, content dictates form. As such, even two 1stbase presences with exactly the same design may present completely different if their content differs.
Further more, as you interact with the Automated Design Agent (ADA), you will see you have control - if you really want - over each of the 1000s of individual design and colouring decisions that go into her reasoning for coming up with a design.
You are free to micro-manage her output and throw out any of those decisions (and subsequent decisions based on those decisions) on an individual basis, or request refinements based on those decisions.
As a result, the amount of designs she can come up with is virtually unlimited.
This is only the start though and we expect to be constantly updating ADA's repertoire as trends change.
If you take away one thing from this, it should be that, with 1stbase and ADA, your digital presence will never be out of date!
Yes. 1stbase, ADA and the technology behind them were created from scratch. It was the only way to do something fundamentally different and truly solve the problem of cross-platform content creation, distribution and rendering.
Where it makes sense, we do augment our own code with standard open source frameworks on the various platforms, services and media to help render the content, for example Foundation Framework for the websites, jQuery Mobile for the iOS and Android apps, turn.js for the virtual flipbook, responsivevoice.org for the text-to-speech, etc. We use RiveScript for some of the more basic natural language processing and our cloud infrastructure is backed by Amazon Web Services.
However, 1stbase and ADA's technology do not fundamentally rely on any of these, and all can be swapped out for something else.
We're a bit biased, but we would say "Quite!".
While we will still be working on the AI-to-human interface and language skills, her design capabilities are quite rich already;
It is very early days, but ADA is already making sense of 4000+ design decisions with various complex dependencies and applications. She is able to understand different styles, "moods"/"feels", colours and elements. She is aware of basic design principles such as colour theory, contrast, text and image placement, negative space and image content. She does all this while taking into account the devices/screens/media your content is rendered on.
ADA was designed in a way that makes it possible to partially off-load some of the number crunching to the user's computer, in order to speed up response times, which are near-0 when using the chat interface. Subsequently previewing the design she came up with, only takes a few seconds to load up. We are still working on bring that small lag down even further.
To reduce brain map visualisation times, you will benefit from a faster CPU. However the brain map is calculated by your computer in the background and the chat interface should remain responsive with near-0 lag on even the most modestly specced systems.
This is for a good reason however; 1stbase is a managed service, given that it needs to host binaries, content, compilers, image processing & analysis tools and frameworks for 18+ different platforms, services and media.
It is constantly being updated with new features, platforms and efficiencies.
1stbase hosting is enterprise-grade, load balanced and auto-scaling, meaning that you are always guaranteed enough bandwidth and CPU power to deliver your content. We do not try to cram as many users as possible on a shared server and hope for the best, as is customary with cheap hosting solutions and run-of-the-mill Wordpress/Joomla/Drupal installs.
Fair enough. This is new, a little bit weird and a little bit "out there".
Maybe this is something you would've expected from a "big" company like Amazon or Microsoft (though we can think of reasons why cross-platform integration is not something that they would want to promote). Whatever the case, it's probably the last thing you expected to come from a tiny team of 2 people, in an unlikely place from an unlikely country. Sure, we get that. But here we are. Hi.
Or maybe you got burnt by supporting The Grid, maybe you're suffering from "AI-fatigue", or maybe it just all sounds too good to be true regardless of everything we have put in front of you.
So, if this FAQ (which, mind you, doubles as a live demonstration), the offered documentation and videos don't address your concern and you think your concern or question is valid or important to address here and on Indiegogo, please drop us line!
We are not your typical Silicon Valley startup. In fact, we're not even based in Silicon Valley!
1stbase is a fully home grown, self-funded company based in Melbourne, Australia with a decidedly global outlook.
The brain child of Ivo Jager and Renée Fulton, it was nurtured over 4 years through the support of friends and family.
kiss* Digital Media (*keep it simple stupid) Pty. Ltd. is Ivo Jager and Renée Fulton.
We're a couple from Melbourne, Australia.
That's right. Just two people. In a relationship. Doing this day in, day out, for the past 4 years. At home. What could possibly go wrong...
Coding since age 8 for a wide range of different technology platforms, Ivo is named as inventor on 12 international technology patents (now held by Hewlett-Packard, Amplifier Corp. and kiss* digital media Pty. Ltd.), ranging from such diverse areas as Content Management Systems to Artificial Intelligence, from User Interfaces to Networking.
Ivo won his first award from the Dutch Institute for Industry and Technology at age 10 for creating a program for MSX home computers that used computer graphics to explore optical illusions. This early fascination for human perception, communication and visual engagement has stayed with him over the course of his academic and professional careers. This ultimately culminated in the founding of kiss* digital media, which now leverages his many years worth of personal intellectual property and know-how in the field of digital media and content creation.
Ivo is founder of mobile consultancy company SiliconFields, co-founder of mobile consultancy company MobileWizardry, and creator of the acclaimed astrophotography image processing suite StarTools.
He holds an MSc degree in Communication Science from the University of Amsterdam, which has served as an academic framework throughout Ivo's efforts to understand and implement a multi-platform approach to content distribution and consumption.
Renée has over ten years experience as a designer, developer and small business owner. Focusing on making things as functional as they are beautiful, Renée has serviced many clients from SMEs to big enterprises, across a wide range of different platforms, services and media.
After graduating from the University of South Australia with a Bachelor in Visual Communication (Graphic Design), Renée soon after moved overseas where she put her degree into practice as a freelancer for a variety of clients in a number of different countries, building a solid background as a graphic designer.
As web (and later smart phone) technology came to the fore, she increasingly found herself working in digital media - an area few designers would venture in at the time. Doing so, Renée has developed a pioneering understanding of how to mesh complex content requirements with a unique look and feel and UX (User Experience) design.
Throughout her career, Renée has always had a soft spot for SMEs and 'the little guy', convinced that quality design and effective marketing should be accessible to all.
Our patent-pending technology allows us to render, update, style, retro- and future-proof content for many different platforms, services and media at once, elegantly working around limitations of operating systems, screen configurations, storage memory, CPU power, distribution methods, walled gardens, file formats, or even the absence of any of the aforementioned.
Our technology further allows for flexible, tailor made experiences of said content, unique to each end user.
The technology has applications in marketing, publishing, social media, remote collaboration tools and asset management.
Up until now, 1stbase has been self-funded.
1stbase is very easy to use and even comes with built-in tutorials. Even so, there are times where you want to sit down and digest a "how-to" or some general advice on how to optimise your content.
Don't forget to transform the content here into something you find convenient, whether it is a PDF, app or just reading it on the website!
Getting started with 1stbase is easy!
1stbase is super easy-to-use online marketing software. Making content updates is incredibly simple and you only need to update once to publish to all of your 1stbase products, such as your website, facebook page tab, smart phone app, PDF brochures, and much more.
1stbase uses a new and intuitive way of quickly visualising and navigation all your content. Just click on the thing you want to change, see it zoom into that item, and edit away!
The first thing presented to you after logging into 1stbase is the content section. Here is where you create and change your marketing content. Click on a section and start typing, it's that easy! Of course, creating and deleting a section is also as easy as 1-2-3. Best of all, 1stbase will take care of how your content is presented; you're a small business owner, not a designer or developer.
The buzz section let's you create and manage 'buzz' around your brand and content. Buzz supports your main content by getting people to read, talk, tweet and blog about it. Your news, blog, special offers - or really anything that you like - will keep your more static content fresh and will keep people coming back. Of course you can broadcast any buzz item that you create to any of the social media without ever leaving 1stbase.
The settings section lets you tweak how 1stbase and your content behaves. Got a new e-mail address? Change it here and it will be updated across all your content. Same thing with phone numbers, brand name, social media details, etc. You can even choose which sections of your content should feature prominently on your facebook page and your smartphone app's home screen. All from the one interface, no coding or designing required.
The publish section let's you review, undo and/or publish the changes you made. Hitting that one 'publish' button will immediately see 1stbase beavering away behind the scenes to push out your new content, buzz and settings to all platforms and social media. It really is that simple and powerful!
Your content's call-to-action is the single most important aspect of your content.
Your call-to-action can be summed up as "the-thing-that-you-want-the-reader-to-do". It's your content's reason for existing! Getting it right helps your readers to quickly and efficiently take the action you want them to by funneling them into the area of your content where they can take that action.
Whether it's "buy now", "contact us", "book an appointment", "browse our products" or "visit us now", the call-to-action area is the part of your content where you want your reader to end up after reading your other content. It's the area where the action happens. All your content supports this one thing that you want your readers to do.
Your 1stbase products are smart; parts of the content hierarchy that are not part of the designated call-to-action area will be laced with your call-to-action message, in order to draw readers to your call-to-action content.
Conversely, if a reader is already reading your call-to-action content, 1stbase will attempt to keep the reader there by only suggesting related content (such as in the 'you may also be interested in' box) that keeps the user in the call-to-action area.
Finally, if you buzz generator content features 'deal clincher' material (such as testimonials or specials), 1stbase will optionally show these in the call-to-action as well, further helping your reader rationalise their intention to take action.
Get your message across effectively by creating great content.
Creating a new item with content is as simple as 1-2-3... 4-5-6;
1. In the sub items tab, click 'add new sub item under ...'. A pop-up dialog will open.
2. In the pop-up dialog, give your new item a name. Make the item's name a short as possible. Single words are good, such as 'about', 'services', 'products', and so forth.NOTE: The item name is used in a number of places, particularly in anything to do with navigation such as menus, breadcrumbs and the navigation pane in 1stbase.
3. Then enter a permalink* (this a permanent link!), or leave it blank to let 1stbase generate a suitable one.NOTE: If you are viewing a website, the permalink is the bit at the end of the URL in your browser's address bar, e.g. http://www.yourdomain.com/new-item-permalink
4. Click submit and your new item will be added under its parent item, you can navigate to it by clicking on it in the navigation tree.
5. In the text tab of the new item, create a H1 heading that is succinct and hits the keywords that your content will be about. If you do not specify a H1 heading, the item name will be automatically used.NOTE: H1 headings are treated in a special way by most search engines and are especially scrutinized when a search engine is trying to figure out what the content is about, so make it count!
6. Write a very short first paragraph. This paragraph should give your users an overview ('teaser') about the rest of your content.NOTE: The 1st paragraph is an important paragraph used in a number of places to draw people to your content, so keep it very short (preferably no longer than 100 characters).
7. Write the rest of your content but keep it short, to the point and focused on a handful of keywords that are relevant to your item.
*Permalinks are permanent. While you may change the title of an item afterwards, the permalink will remain forever until you delete the content. This is to ensure websites and search engines can always find your content in the future. Search engines, just like humans, like short, but descriptive permalinks.
If you need to go deeper into different facets (for example 'apples') of the subject you're writing about (for example 'fruit'), create a new sub-item again under this item. Set that new item's 'featured by parent in full hint' in the custom section to have it display its contents in the current item. This way you can create long texts that are neatly broken up in chunks that are better digestible for search engines.
1stbase is all about making your content as effective as possible to get your message across. And while 1stbase is clever and does most of the heavy lifting for you, it's still up to you to write the content that your readers (and search engines) will love.
Here are a few simple dos and don'ts when writing your content.
Keep your content fresh with news, testimonials, special offers, blogs, social media and more.
1stbase guides you through creating a new post that will be published on your 1stbase products (website, web app, etc.). Your posts can optionally be broadcasted to your social media accounts as well.
Once you've created your post, you may want to share it with the world via social media.
Launching the broadcast wizard, in order to schedule a post for broadcast to social media, can be accomplished in one of two ways;
Upon launching the broadcast wizard the broadcast wizard will take you through each of the social media that you have registered with 1stbase and will ask you to modify the contents of the post to best suit the social medium and your intentions for posting the content in the first place.
Sharing your post through one or more social media can be a good idea if you think that;
Taking the above into consideration, the broadcast wizard will, for each social medium, ask you to specify what it is exactly that you wish the reader to do (for example 'display a Facebook adaptation' or 'invite the Facebook reader to read the full post'), so that 1stbase can take into account the most important goal for your broadcast. Or you may decide that the content is not suitable for a particular social medium's audience at all.
The reason that 1stbase asks you modify the content and pick what you wish to achieve by posting the content is twofold. Firstly, all social media have different audiences. Posting a funny story or special offer via LinkedIn is not effective use of this network. It is, however, perfectly acceptable on Facebook. Sometimes you'd want to change the tone and/or wording of the content slightly to better fit an audience.
Secondly, different social media allow for different richness of content. Chances are that your content doesn't fit in a 140 tweet (though 1stbase does its best to come up with a good starting point for you!), while some social media don't allow for multiple photos, and some don't allow for photos and links combined, etc. By letting 1stbase know what the goal is of your post, it can try to work around the limitations that each social medium poses in such a way that your goal is achieved.
Once you're done creating the posts for each social medium, your posts will be scheduled for broadcast as soon as you hit the 'publish' button.
Everything in 1stbase centers around SEO.
SEO. Three letters that are the cause of much confusion. SEO stands for 'Search Engine Optimisation'. SEO is the practice of making your content stand out when the popular search engines such as Google and Bing look at your content and assign it a ranking. This ranking in turn determines how your content stands out when people search for a keyword or sentence.
Contrary to what people think, SEO is not very hard if you just apply some common sense. See, the companies behind the search engines - the Googles and Microsofts of the world - aren't out to get you or make your life miserable. On the contrary - their aim is to see that their users find what they want with the least amount of fuss. In essence, the search engines try to mimic humans and human interests as much as possible as they are effectively agents that act on behalf of the user.
So how does this wisdom help us, the content creators? It simply means that you need to put yourself in the shoes of one of your readers! Take your 1stbase website product for example. Is it immediately clear what your brand or product is about at first glance? Is the H1 title in your 'home' section reflective of what the reader can expect if he or she decides to browse your content? Are your keywords in there? Is it maybe too long? (no one likes long titles!)
Us content creators often have the tendency to try and 'tell it all' straight of the bat. Don't! Resist the temptation to overload your readers. Keep your main content short and to the point. If you need to delve into something deeper, don't do it here! Instead create a new sub item.
Pique you readers' interests and give them little teasers of the sub-items (which may be automatically followed by a a 'read more' or 'learn more' link, depending on the medium that your content is rendered on) of the sub-item content. The teaser text that is displayed, is the first paragraph of the content that the teaser links to. You'll want to make it as salient and enticing possible, giving the reader an overview of what the full content is about. If you're familiar with SMS/texting, pretend you're writing a text. Or if you're a Twitter aficionado, pretend your writing a tweet. All subsequent paragraphs flow from there.
Keep doing this throughout your content (content with teasers, that link to content with teasers, that link to content with teasers, etc.) and you'll find that, as a reader, you can very quickly find what you're after. This will be reflected in how search engines perceive your content as well. Because you have now kept yourself from droning on and overloading the reader, it is much easier for people and machines to figure out what your content at that level is about.
1stbase comes with an 'SEO' feature to see who/what you are currently competing with for each important page of your content. Not only is this informative, more importantly, it will allow you to subtly change your content to rank differently for alternative keywords, or to improve your ranking.
If you find you are competing on a keyword with a lot of competitors that is a good sign! It means your content is on-topic and salient. If you are trying to decide between different keywords, you can see if you are able to compete better on a more 'niche' keyword; you can see how much competition you have (looking at the amount of results).
For example; Let's say our business is creating and selling cat videos (our technical director here at kiss* digital media has a bit of an unhealthy obsession with cats - we're keeping an eye on it...).
At the time of writing this, 'cats' yields about 376,000,000 results; it's a crowded market for this keyword. Even worse, 'cat videos' is about 396,000,000 results! (e.g. more than just the single 'cat' keyword by itself!)
However, 'kittens' yields about 57,800,000 results. If it is possible to use this keyword for our business instead, then we only compete with 57,800,000 results. Now it is much easier (~650% easier in fact!) to rank higher for 'kittens' vs 'cats'. Even better, 'kitten videos' yields only 38,400,000 results. In short, there is much, much less competition for these two keywords. We could therefore contemplate to optimise our content for 'kittens' and 'kitten videos' as well, in addition to 'cat videos'.
To to optimise our content for 'kittens' and 'kitten videos' as well, create a new page dedicated to 'kitten videos'. This is because it is better to give each group of keywords (e.g. 'kitten videos' and 'cat videos') its own piece of content, rather than to mix content about 'cat videos' and 'kitten videos' in one piece.
If you would mix your content, search engines will get "confused" as you would be - in their 'eyes' - diluting the content of that page. Your one piece of content would then be 50% about 'cat videos' and 50% about 'kittens videos' and therefore rank less well for either keyword. That's because that content would not totally be about 'cat videos' nor totally about 'kitten videos').
In short, granularisation of your content is key; give each subject its own sub item. Keeping content short and punchy is also important; it leaves less room for misinterpretation by the search engines (and humans!) on what exactly that piece of content is about. Say what you need to say in as short as possible phrasing, using the keywords.If you need to delve into things further, create sub-items.
Use common sense; there's no need to go crazy with granularising your content, but if you feel something might deserve its own item, because its subject is distinctly about something specific, or you feel you may want to elaborate on an aspect later, then it is probably a good idea.
In short, have a look at which groups of keywords are there 'for the taking' and which keywords are harder to compete on. You can use this information later on to make decisions on how to optimise your content further.
On the other hand, you don't want to dilute the total message of your site with unrelated (or vaguely related) keywords; 'cat videos' and 'kitten videos' are very closely related, but 'animal pictures' is starting to get us off-track from what our business is really about. It's a fine balance, but some common sense is usually all you need to guide you.
The 'Google Trends' website may also help you to figure out how the popularity of two or more keywords compare (going by the numbers, it appears our technical director should probably relocate from Australia to Pakistan to be with his fellow cat crazies...). From the 'Interest over time metric' you can calculate whether the lower popularity (according to the metric - hover over the graph to see some numbers) of a keyword is 'worth' investing in, by creating content for it, if not much content is available for it yet (which we can tell by simply doing a search for it and see how many results are returned). We're now getting into the realm of hardcore number crunching, but just using a little bit of common sense will get you most of the way there already without too much effort.
Registering and using a domain name (such as www.yourdomain.com) is an important part of launching and going "live" with your new 1stbase website.
There are many domain registrars available to register your new domain (ex. Crazy Domains, GoDaddy, Google Domains, Register.com). All domain registrars use different terminology and processes to edit DNS (Domain Name System) Records. Please refer to your domain registrar's support section for more detailed instructions on how to make the following DNS changes.
The following changes are required to face your registered domain to your 1stbase website.
Get more out of 1stbase.
Rendering hints allow you to influence how your content looks and behaves on different media and platforms.
The items you can select - and sometimes edit - in the custom tab in the content section, are what we at 1stbase call 'rendering hints'. Think of them as serving suggestions. When a 1stbase product (for example the website product, the mobile app product, or the PDF document product) tries to show your content (and navigation) to the user, it will take into account these rendering hints when it decides how your content should look.
The important thing to remember that all of the rendering hints are just friendly suggestions. If 1stbase could speak English, it would say; "If you're able and it is convenient, could you please show the content, this way?". As such, they are not compulsory for the the products to respond to, and indeed, some products will completely ignore rendering hints and their associated custom data. Most often this is the case because a 1stbase product simply doesn't have the capability to do much with the rendering hint (or the associated custom data).
For example, a clickable LinkedIn badge or Facebook "Like" button is very useful on a website. But, for obvious reasons, your customers will have a hard time 'clicking' it on a printed PDF document. That's why the LinkedIn badge or Facebook "Like" button are shown on the website 1stbase product, but not in the PDF 1stbase product. That's also the reason why it's usually not a good idea to explicitly refer to 'custom' content in the text; there is no guarantee the reader will see the custom content that you're talking about!
Rendering hints may or may not have some extra settings or data associated with them, which you may edit. For example, if you have a Google map in your custom content, you can edit the address that it should show. If your custom content has its own icon, you can upload a suitable image, etc.
Some rendering hints will impact the way navigation is shown, or how child (sub item) content is inserted into the parent's content. Again, it the manner in which this happens (if it happens at all!) is highly dependent on the product; a website product may show a navigation menu and teasers of the sub item content, whereas a PDF will have little use for a navigation menu and will put all sub item content it can find on the pages in sequence.
The 'Custom' tab in the content section of 1stbase lets you wield awesome powers, allowing you to transform the way your content looks and behaves across many different platforms and media channels. But with great power, comes great responsibility...
While many custom items in the custom section are... well... custom and possibly unique to your 1stbase suite of products, at least two items are common to everyone's 1stbase suite of products. These two items are named 'featured by parent' and 'featured by parent in full'.
If the names of these items weren't giveaways already, switching one of these on will make sure that the item (for which you switch it on) will signal a product to feature an item more prominently in its parent item.
So, for example, if our item is called 'apples' and we'd have a parent item about 'fruit' and 'featured by parent' is set, then viewing the 'fruit' item will see 'apples' featured more prominently. The extent of what 'more prominently' means will be specific to your unique design, but typically setting 'featured by parent' will result in a teaser of the content under 'apples' , accompanied by an image or icon, as well as an invitation to 'learn more'.
Much in the same way, 'featured by parent in full' shows the full content of the child (sub item) item, all at once, including images. This way, if the product supports it, you can create a long text from multiple sub items.
One of the most asked questions is 'how do I make sure images about apples are shown close to my text about apples?'. The answer is to create a sub item called "apples", and to put all your text and images in there and set it to 'featured by parent in full'.
1stbase is flexible and future proof. If your suite of 1stbase viewers and products have a special requirement, such as custom resource that needs to be stored and/or rendered with your standard 1stbase content (for example pricing, e-commerce information, custom images/editing, URLs, maps, etc.), 1stbase can allow for this on request.
You will be able to add, remove, and edit any such resource from 1stbase' custom section. And, where possible, the custom content will be available to you audience on all media that can make it available.
A secure plug-in model even allows a 3rd party service from elsewhere on the Internet to read and modify the resources in question, including rendering of a user interface from within 1stbase.
Please contact a 1stbase representative to discuss your requirement.
Thank you for your interest. We are currently in a closed beta, please check back Q4 2016, or express your interest by filling out the form.
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